Welcome to Generation Clean!

You've made a great move choosing an Oral-B iO electric toothbrush! Check out what your child's new brush can do and the steps you can take to keep their smiles healthy.

Register Their Brush and Save

Now, Let's Get to It! down arrow

2025 MARVEL Disney

Get a free kids replacement brush head when you sign up for more kids-friendly brushing tips.

Make brushing time Fun family time
To build healthy habits for life

Check Out What Comes In The Box

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A kids electric toothbrush: either Marvel Spiderman or Disney Stitch

Electric Toothbrush

Removes 100% more plaque* while making brushing fun with their favorite characters.

2025 MARVEL Disney
Extra soft replacement brush head

Soft Brush Head

Gentle on gums, tough on cavities.

An iO toothbrush on top of a charger

Charger

Designed for optimized charging for 28-day battery life.

*vs. a regular manual toothbrush

Independent Brushing in Just 4 Steps

Make your kid an independent brusher! The brush is already charged and ready to go! We've set it to Extra Gentle Speed so they can get the clean gums love.

  • Help your kid put a little Stannous Fluoride toothpaste on the brush head.

  • Help your child put the brush in their mouth, power on, and let the fun begin!

  • Let the brush do the work—Glide, Don't Scrub!

  • The music timer signals when they've brushed the full 2 minutes.

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Disney Magic Timer Icon

A Helping Hand from

Disney Magic Timer App App
With the FREE Disney Magic TimerTM App from Oral-B, kids brush up to 2X longer
Disney Magic Timer Icon Mobile

A Helping Hand from

Disney Magic Timer App Mobile App
With the FREE Disney Magic TimerTM App from Oral-B, kids brush up to 2X longer

Tough on Cavities, Gentle on Wobbly Teeth and Gums

2025 MARVEL

*vs. a regular manual toothbrush

Change Their Brush Head Every 3 Months

Bristles lose their touch over time—get back to 100% cleaning power with a fresh brush head.

Calendar icon

When bristles fade to white, you'll know it's time to swap.

Choose your Calendar

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Close-up of Disney Stitch brush head next to side-by-side of new vs. faded bristles
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When bristles fade to white, you'll know it's time to swap.

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Close-up of Disney Stitch button to change modes

More for Your Brushing Adventure

Choose Your Speed

Your brush starts in Extra Gentle Speed.

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Rock On with the Music Timer

which celebrates your kid when they have cleaned for the dentist-recommended time of 2 minutes!

Kid-Sensitive Speed Reduction

slows the brush down when they are brushing too hard to protect gums.

Gentle All-Around

Low sound & vibrations in-hand for a comfortable brushing experience.

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Make Brushing Fun image
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There's More to Make Brushing Fun

Get them excited about brushing with a few tips!

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Smiling kid holding up a Disney Stitch toothbrush

Caring for Your Brush is Easy — here's how!

Side-by-side showing a brush head and handle being washed

3 Steps to Keep It Clean

1. Pop off brush head from handle

2. Rinse brush head and handle

3. Separately store both upright

You can keep the charger by the sink

If you get it wet, wipe it down. Just don't submerge it in water!

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You've Made a Great Choice

Healthy, cavity-free smiles start early on.

Side-by-side of manual toothbrush vs. Oral-B’s electric toothbrush

Cleaner Teeth where Cavities Start

Electric removes more plaque from hard-to-reach areas manual brushes may miss.

Crest Kids Sugar & Bacteria Shield toothpaste

24-Hour Cavity Prevention*

Stannous Fluoride toothpaste protects teeth from cavities even in-between brushing.

Redheaded kid smiling, showing teeth

Lifelong Healthy Smiles

Children with tooth decay in their baby teeth are 4x more likely to have decay when they are older.**

*with twice a day use
**Hall-Scullin E, et al., J Den Res 2017, Longitudinal Study of Caries Development from Childhood to Adolescence, 96(7) 762-767
© Disney

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A family of four happily brushing their teeth together
A circle of smiling kids behind a display of Oral-B’s Marvel Spider and Disney Stitch electric toothbrushes

A Perfect Clean for All Ages

Power up the entire family with an electric toothbrush for healthy teeth and gums.

Explore for All Ages

Now Let the Brushing Begin!

Make sure to change their brush head every 3 months to get back to 100% cleaning power.

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Brushes and stitch 2025 MARVEL Disney