Early habits shape lifelong oral health.​

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Fluoride toothpaste can reduce dental decay by 24%*

*Source: https://pmc.ncbi.nlm.nih.gov/articles/PMC8439270/#:~:text=Seventy‐four studies were included,28%; P < 0.0001

Oral-B and Crest products help prevent:

A Perfect Day Starts with a Perfect Clean

Cavities

A Perfect Day Starts with a Perfect Clean

Plaque
buildup

Cavity-free smiles start with Oral-B and Crest.

Tough on cavities, gentle on gums

Before brushing After brushing Before After
After brushing

Plaque is a leading contributor of cavities.

The Oral-B and Crest System delivers superior plaque removal.*

*vs a regular manual toothbrush

Plaque Control Toothpaste - clinically proven plaque control

Kids MARVEL Spider-Man 3+ toothpaste

#1 recommended toothbrush brand
by dentists worldwide.​

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Science worth a scroll.

FAQs

How to help teething gums?

Teething gums can be uncomfortable for your little one. Try gently rubbing or massaging their gums with a clean finger or a soft-bristled baby toothbrush. You can also offer your baby a chilled teething ring or cool, damp washcloth to chew on to help ease the discomfort.

What do you put on babies’ gums when teething?

Avoid teething gels that contain benzocaine or lidocaine, instead gently rub your baby’s gums with a clean finger or offer a firm, non-liquid filled teething ring that’s been chilled, not frozen.

What is the difference between primary and deciduous teeth?

There is no difference, primary, or baby teeth, are also called deciduous teeth.

What is the safe amount of fluoride in toothpaste?

For optimal dental health, a safe and effective level is around 1,000 to 1,500 parts per million (ppm). Most toothpaste contain this amount of fluoride.