Fresh breath starts with good oral health.​

You don’t have to fight bad breath alone.  

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25% to 30% of people experience bad breath regularly.*

*Source: Memon MA, Memon HA, Muhammad FE, et al. Aetiology and associations of halitosis: A systematic review. Oral Dis. 2023;29(4):1432-1438. doi:10.1111/odi.14172

Oral-B and Crest products help prevent:

A Perfect Day Starts with a Perfect Clean

Plaque
buildup

A Perfect Day Starts with a Perfect Clean

Bacteria

A Perfect Day Starts with a Perfect Clean

Bad
breath

Fight bad breath.​​

100% more plaque removal even in hard‑to‑reach areas​.*

*vs a regular manual toothbrush

Before brushing After brushing Before After
After brushing

Fight the bacteria that cause bad breath.

Our Oral-B and Crest system prevents bad breath by brushing away bacterial plaque.

Oral-B iO Series 3 electric toothbrush - gentle care brush head - gum pressure sensor-long-lasting battery - 2-minute timer

iO Series 9 electric toothbrush

Gentle Care brush head - High-Density Bristles - Soft Bristles

Ultimate Clean brush head

Plaque Control Toothpaste - clinically proven plaque control

Clean Breath toothpaste

#1 recommended toothbrush brand by dentists worldwide.

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Science worth a scroll.

FAQs

Why is oral hygiene important?

Oral hygiene is crucial for maintaining both oral and overall health. Good oral hygiene practices help prevent tooth decay, gum disease, and bad breath. Beyond oral health, it may also plays a role in reducing the risk of some health issues.

How to improve oral hygiene?

To improve oral hygiene, create a routine and stick to it. That includes focusing on brushing and flossing effectively, using fluoride toothpaste, and maintaining regular dental checkups every six months. If you want to go the extra step, consider using mouthwash, limiting sugary and acidic foods, and staying hydrated.

Why is it important to clean your tongue?

Cleaning your tongue is important because it helps remove bacteria, food debris, and dead cells that can accumulate on its surface. These substances can lead to bad breath as well as negatively impact oral health. Regular tongue cleaning can lead to fresher breath, and an overall cleaner mouth.

What tools can I use to clean my tongue effectively?

There are several tools you can use to clean your tongue effectively, including a tongue scraper, toothbrush, or specialized tongue-cleaning brushes. A tongue scraper is specifically designed for this purpose and can efficiently remove buildup from your tongue's surface. A toothbrush with soft bristles can also be used by gently brushing your tongue from back to front.