Procter & Gamble (P&G) brands Oral-B and Crest conducted a survey of nearly 3,000 people in the United States and Western Europe to better understand oral care habits today. The data resulted in several tips that can help people improve their personal health and reduce the environmental impact of their oral care routine.
Oral-B and Crest are working to educate and enable 2 billion people to adopt healthy oral care habits by 2030, reducing their environmental footprint and enabling responsible consumption along the way. The effort is part of the "
Healthy Smiles. Healthy Lives. Healthy Planet." strategy that seeks to advance healthy oral care habits to transform people’s health while reducing impact on the planet. The brands will focus on education and advocacy; enabling access to dental products and services; and innovation that makes the adoption of healthy habits enjoyable.
Data is from an online survey fielded from Oct. 7 to 15, 2020 with 2,905 general-population respondents (1,093 United States, 647 France, 465 United Kingdom, 353 Germany, and 347 Italy). Results were weighted by country, age and gender.
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